property management
Gen Z Onboarding Playbook: Turning a Digital‑First Move‑In into Long‑Term Loyalty
Hook Maria, a single-family landlord in Austin, watched a bright-eyed applicant fumble through a paper lease, miss a signature deadline, and then send a polite decline citing a “clunky” move-in experience. The loss was more than a vacant unit; the AppFolio 2026 report shows 68% of Gen Z renters will